HQ / SELECTED STUDY01 — 06
Campaign art direction Concept study
Night Courier
The city is the atmosphere.
- The brief
- Give an outerwear campaign a recognizable after-dark world, without making the product disappear into it.
- The direction
- Rain-dark fabric. Red transport lights. Blue dusk. A sharply defined coat against a city in motion makes the contrast do the storytelling.
- What’s shown
- Fashion campaign key visual
AI-assisted campaign concept, not a commissioned photo shoot.